Keune partners with Paloma Wool as the official hair sponsor for the highly anticipated Autumn/Winter 2026 runway show.
Paloma Wool is the creative force behind one of the most talked-about shows during the recent Paris Fashion Week. Professional haircare brand Keune partnered with the Spanish label as the official hair sponsor for this significant industry event. This collaboration brought Keune’s extensive backstage expertise to the runway to complement the spirit of the Autumn/Winter 2026 collection. Led by renowned hairstylist Ramona Eschbach, the team developed a series of styles that echoed a distinctive aesthetic. The hair direction balanced sleek, polished finishes with soft, undone waves for a contemporary feel.
Exploring The Contrast Between Structure And Whimsical Play
The Autumn/Winter 2026 collection, designed by Paloma Lanna, explored the delicate contrast between discipline and playfulness. Tailored garments and precise construction evoked the feeling of heirloom pieces passed through various generations. Interwoven throughout the refined aesthetic were unexpected and whimsical elements that added a playful disruption to the show. These included oversized fuchsia bows and discreet stuffed animals integrated into the styling of the models.
Backstage Essentials For The Paris Runway Looks
Backstage, the Keune professional styling range ensured every hair look translated seamlessly from preparation to the bright runway lights. The show also offered an early preview of upcoming developments within the styling line set for global launch in May 2026. This new chapter for the brand introduces enhanced textures, signature scents, and faster-working formulas for professionals. To create the specific runway styles, the hair team relied mainly on four essential products from the professional collection. These tools allowed for the versatility required to move from sleek, polished finishes to more tousled and textured looks. By using these high-performance formulas, the stylists maintained the integrity and movement of the hair under intense pressure. These products are designed to meet the rigorous demands of both session stylists and everyday salon users.
Resetter: The Foundation For Heat Protection
Infused with prebiotics, rosemary, and betaine, it not only nurtures a healthy scalp but also protects your strands from heat up to 230°C/446°F.
Achieving Volume And Texture With Get A Grip
Invisible dry texturizing spray that adds volume and tousled texture with a medium hold.
Building A Lasting Hold With Free Styler
360° hairspray offering a medium hold that’s buildable as well as lasting up to 24 hours.
Clean Slate: The Secret To Fresh Backstage Hair
Dry shampoo that absorbs oil and impurities, thanks to its dry cleansing complex. After use, hair feels cleaner and also fuller.