Estetica Network was present at the largest fair ever, with 71,439 registered guests and 2,000 international and regional exhibitors visiting the Dubai world Trade Centre from 28 to 30 October 2024.
La 28th edition of Beautyworld Middle East attracted over 70,000 visitors, a 10% increase over the 2023 edition. The expo presented fragrances, cosmetics, and skin care products, technological innovations for beauty, personal hygiene, hair, nails, and salon outfitting and more.
The international turnout of visitors dei visitors grew by 8% with 164 countries participating, with an 8 more country than last year.
This year’s event, held from 28-30 October at the Dubai World Trade Centre, attracted 71,439 visitors, marking a record number of attendees and participations in the show’s history.
Spread out over 17 pavilions, Beautyworld Middle East once again consolidates its position as the most important trade fair in the region, offering an extraordinary networking opportunity to both local and international beauty suppliers, brands, companies, and professionals.
ESTETICA’S 20TH EDITION IN ITS INTERNATIONAL NETWORK
In this global panorama of the world of beauty, Luca Pissimiglia, Digital&Sales Director di Estetica Network was present to inaugurate the launch of the 20th edition to be added to the network of specialized trade publications. This news follows the launch of Estetica India this past summer.
Estetica launches its 20th edition at Beautyworld Middle East 2024Here’s what he had to say about this important news:
What’s it like to participate in such an important global fair?
Everything here is abuzz. The corridors and stands are full every day. The fairs is growing year by year. This year especially the venue welcomed more than 70,000 people. It’s truly incredible, especially if we consider the current socio-political context.
Historically this fair is linked to the world of perfumes. The Arab Emirates fiera are huge consumers and lovers of fragrances. Both the Private label and hair sectors are growing strongly, with the numbers increasing each edition.
This is the 20 landmark of our international network. Can we say that a love of beauty unites the world?
I would say that we can undoubtedly use this expression. For us, a new edition is like a “Newborn baby”, an expression of Beauty with a capital “B”. Our International Network is growing more every year. The forthcoming goals on the horizon are our expansion into LatinAmerica; first of all Mexico, then Brazil, and on to Australia.
Your impression of the world of Beauty that continues to evolve is…
…that is will continue and never stop evolving. Never before have cosmetics, especially curative ones, attracted so much attention. Over recent years the skincare market is booming and new brands are born every year. The same is true of Private labels. Everyone wants their brands on the products. Above all in a market like that of the Emirates, known for luxury.
