Goldwell’s new “Grey Has Never Looked This Gorgeous” Campaign showcases a variety of options from coverage to beautification. It’s time to enhance your grey.
Today’s clients are either embracing their greys or wishing them away. Then there are those who want to change from colour to grey. Those with salt and pepper looks are considering enhancing their look for a fashion update. Blondes, for example, also present a unique challenge, as their greys may be less noticeable but their overall colour may become muted and dull.
Sometimes aging hair is less S&P and more Cruella Devil, with concentrations of grey around the face or elsewhere. It’s up to the expert colourist to take any and all these situations in hand and find the best solution.
It’s not only about enhancing the grey. It’s also about enhancing the individual in your chair, of any demographic, and making them feel good about themselves.
Grey Is The New Black
In any case, now your skills, paired with a choice of products like Goldwell’s range of high-quality and technologically advanced products, can meet all of your clients’ needs. The time has come to either celebrate or cover grey hair. But the rule is to do it only with incredibly natural-looking colour. Because ‘grey has never looked this gorgeous’.
Goldwell and other manufacturers have constantly adapted their portfolio and services for grey hair to keep up with the latest trends. For example, Goldwell’s new campaign is putting focus on grey again and showcasing a variety of options from coverage to beautification.
After all, every client deserves bespoken yet natural-looking grey results. The depth and wide range of the Goldwell colour portfolio—from TopChic to Elumen to Colorance—are developed to empower stylists and clients to cover, blend or simply beautify grey hair. Every client presents a different starting point and desires overall coverage, blending with high- and low-lights, or even just enhancing the existing contrasts of colour.
